Skip to content
Edgar Li

Author

Edgar Li

Founder at Presscart

Edgar spent years building software where he understood that storytelling oftentimes mattered more than the product itself. He co-founded Presscart to help founders and marketers tell stories people actually care about. He believes in an increasingly artificial world, authenticity is the only thing that cuts through.

Articles by Edgar Li

PR Strategy

Startup PR platform comparison

Startup PR in 2026: How to Choose a Platform When Nobody Knows Your Company Yet

Edgar Li

PR Strategy

PR campaign planning

PR Campaign Guide: 5 Steps to Get Coverage in 2026

Edgar Li

Presscart HQ

Presscart MCP — now live. AI assistants, meet media placements.

Presscart MCP: Use AI Assistants to Run Your Campaigns

Edgar Li

PR Strategy

Digital PR services overview

Digital PR Services: How to Get Press Coverage That Builds Backlinks and Brand Visibility

Edgar Li

Content Strategy

Third-party sources influencing AI recommendations

How Third-Party Sources Help ChatGPT Understand Your Brand

Edgar Li

PR Strategy

Editorial portrait of Ethan Smith, CEO of Graphite, against a soft cream backdrop. The operator whose AEO playbook this post distills.

AEO Playbook: 8 Decisions Plus the Reporting Layer Most Skip

Edgar Li

Presscart HQ

Presscart API — now public. Media placements, via API.

Presscart API: Build PR Services on 1,700+ Publishers

Edgar Li

Presscart HQ

A person stands in a field of tall grass facing a wooden ladder that leans against a mass of green foliage floating in a blue sky

How GR0 Partnered with Presscart for White-Label Media Placements

Edgar Li

Learn

Business Wire vs PR Newswire: Which Should You Use in 2026?

Edgar Li

Learn

How to Build Credibility for Your Startup Before Fundraising

Edgar Li

Learn

How to Get Featured in Forbes or Business Insider: The Four Real Routes, What Each Costs, and How to Verify What You Buy

Edgar Li

Learn

Close-up of printed newspaper pages from a business section, showing columns of headlines and article text

Where to Buy Sponsored Articles on Real News Sites

Edgar Li

Learn

Presscart Reviews: What You Can Verify Before You Buy

Edgar Li

Learn

What Is Answer Engine Optimization (AEO)? A Practical Definition for 2026

Edgar Li

Learn

Is Presscart Legit? What You Get and What We Don't Control

Edgar Li

Learn

Dithered editorial collage of verified newspaper coverage displayed in framed panels along an outdoor wall

Building a Credible Media Profile That Holds Up to Review

Edgar Li

Learn

Dithered editorial collage of newspaper market stalls with one transparent, well-stocked stand

Guest Posting Marketplaces: How to Spot the Reputable Ones

Edgar Li

Learn

Dithered editorial collage comparing five PR buying models on separate weighing scales

How Much Does PR Cost in 2026? Every Model, Priced Honestly

Edgar Li

Learn

Dithered editorial collage of articles passing through a sequence of publisher approval checkpoints

Media Placement Requirements: What to Expect Before You Buy

Edgar Li

Learn

Dithered editorial collage of a rolled newspaper crossing a green finish line ahead of a stopwatch and paperwork

What Is Performance PR? Pay for Outcomes, Not Effort

Edgar Li

Learn

Cover image for press releases and AI visibility guide

Do Press Releases Still Work in 2026?

Edgar Li

Learn

Cover image for press release cost guide

How Much Does a Press Release Cost in 2026?

Edgar Li

Learn

Cover image for AI-citable press release format guide

Press Release Format That AI Can Cite

Edgar Li

Learn

Cover image for press release versus media placement guide

Press Release vs. Media Placement: Which Should You Use?

Edgar Li

Learn

Cover image for 7 PR agency alternatives guide

7 PR Agency Alternatives That Actually Work in 2026

Edgar Li

Learn

Cover image for how to distribute a press release guide

How to Distribute a Press Release: 2026 Guide

Edgar Li

Learn

Green bicycle overlooking a lake and tree-lined horizon

Why Startups Are Ditching PR Agencies for Guaranteed Placements

Edgar Li

Learn

Aerial view of a colorful hot air balloon floating over an arid landscape

AEO vs SEO: What Marketers Need to Know in 2026

Edgar Li