The New PR
Content PR: Why Your Brand Needs Both PR and Content Marketing
Tom D'Agustino
Perspective pieces on how PR, content, search, and distribution are changing for modern teams.
1 article in this collection
The New PR looks at how brand visibility is changing. These articles are for readers thinking beyond the old split between PR and content marketing, and toward a system where owned content, earned proof, and search visibility reinforce each other.
The New PR