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Earned & Paid Media Guides

Guides on earned coverage, disclosed paid editorial, PR alternatives, credibility building, and media placement strategy.

All Guides Digital PR Earned Media Press Releases

4 guides in this collection

What this section covers

Earned coverage and paid editorial use different commercial models. These guides explain how to compare traditional PR, disclosed placements, founder stories, and third-party coverage when the goal is durable credibility.

  • How to compare PR agencies, marketplaces, and placement-led coverage.
  • Ways to build authority with third-party stories and expert positioning.
  • Decision frameworks for founders and marketers choosing a PR path.

Latest earned media guides

Earned Media

Dithered editorial collage of verified newspaper coverage displayed in framed panels along an outdoor wall

Building a Credible Media Profile That Holds Up to Review

Edgar Li
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Earned Media

Dithered editorial collage of articles passing through a sequence of publisher approval checkpoints

Media Placement Requirements: What to Expect Before You Buy

Edgar Li
Read Guide

Earned Media

Cover image for 7 PR agency alternatives guide

7 PR Agency Alternatives That Actually Work in 2026

Edgar Li
Read Guide

Earned Media

Green bicycle overlooking a lake and tree-lined horizon

Why Startups Are Ditching PR Agencies for Guaranteed Placements

Edgar Li
Read Guide