Introducing Presscart MCP

Today we’re launching Presscart MCP. In a few clicks, your favorite AI tools can access our entire publisher catalog, get tailored recommendations, and check out, all without leaving the conversation.

Your PR and performance marketing workflow just got a lot simpler

Presscart already helps you find the right publishers, build campaigns, and get placed across every major industry. But sometimes you’re deep in work somewhere else. You’re in Claude drafting a campaign strategy. You’re building a proposal in ChatGPT.

And you realize: “I need to find the right outlets for this.”

Until now, that meant switching over to Presscart, browsing the catalog, comparing options, then bringing everything back to wherever you were working. Or reaching out to our team and waiting for recommendations. It works, but it breaks your flow.

Now, you can connect the Presscart MCP to your AI tool of choice, and our entire offsite content catalog meets you where you’re already working, with your full campaign context already in the conversation.

How to get the most out of Presscart MCP

For agency teams:

• Generate campaign plans with Presscart publisher options baked in, based on context you’ve already been building with your model
• Feed your AI assistant a draft and get publication recommendations matched to the content
• Filter in real-time for the performance metrics that matter most to your client
• Build proposals around your budget and add margins automatically from within your AI assistant

For in-house comms and performance marketing teams:

• Your AI model already knows your brand, your goals, and what you’ve been working on. Presscart MCP lets it pull from our full catalog with that context
• Share a draft and get outlet recommendations matched to the content you’re placing
• Recommendations that used to require reaching out to our team now take seconds

For founders:

• Browse placement options and get tailored recommendations without going through your comms team
• Ask your AI model which outlets make sense for your goals, industry, and budget

How it works

MCP (Model Context Protocol) is a standard that lets AI tools connect to outside data sources. Think of it like a plugin: it gives your AI model direct access to Presscart’s catalog so it can search, recommend, and transact on your behalf.

With Presscart MCP, you connect your Presscart account to Claude, Codex, or any other tool that supports MCP. Once connected, that tool can browse our publisher catalog, filter by your criteria, recommend placements based on your campaign goals, and complete purchases, all within the conversation.

Getting started

With Claude:

• Make sure you’re signed up to a paid plan
• Go to Customize → Connectors → Add custom connector
• Name: Presscart
• Remote MCP Server URL: https://mcp.presscart.com/mcp
• Log in to your Presscart account when prompted
• Reach out to me at tyler@presscart.com to request your API token

With Codex:

• Make sure you’re signed up to a paid plan
• Go to Settings → MCP Servers → Add a Custom Server
• Name: Presscart
• Switch to Streamable HTTP
• URL: https://mcp.presscart.com/mcp
• Save and authenticate
• Reach out to me at tyler@presscart.com to request your API token

Presscart MCP also works with any MCP-compatible client including Cursor, Perplexity, and others.

Available now

Presscart MCP is available to anyone with access to our media marketplace. Whether you need an API token to start connecting or marketplace access if you don’t have it yet, reach out to me at tyler@presscart.com and I’ll get you set up.