What Is Presscart?

PR doesn’t look like it used to. The old playbook of press releases, cold pitches, and long lead times just can’t keep up with how fast stories move now. Influence doesn’t trickle down from a handful of gatekeepers anymore; it travels through LinkedIn posts, newsletters, podcasts, and social feeds -the places where real attention lives.

Brands no longer need permission to tell their stories. They just need a smarter, faster way to make themselves heard.

That shift is what led to Presscart, a new kind of PR platform built for how brands move today. It helps brands and agencies get real coverage in trusted outlets, track results like a marketer, and skip the guesswork entirely.

Here’s what you need to know about how Presscart is rebuilding PR from the ground up to be transparent, data-driven, and built for speed.

Why Legacy PR Just Can’t Keep Up Anymore

Traditional PR was built for an era of print deadlines and gatekeepers. A few editors, a few outlets, and if you landed a story there, you were set.

That world’s gone.

Today, audiences don’t wait for a magazine feature or a quote in the business section to decide who they trust.

As Presscart’s CEO Edgar Li says, “PR is no longer held by gatekeepers. The movement that’s gaining momentum is going direct, one where brands own their communication, whether through founder-led LinkedIn posts, an email newsletter they send out, or a midnight tweet that sets off a controversial firestorm.”

However, most services offering PR campaigns haven’t quite caught up. Much of the industry still runs like it’s 2008: big retainers, spray-and-pray press releases, and “coverage reports” full of links no one clicks.

For brands that need results they can measure, that just doesn’t cut it.

Even local players see it every day. A law firm in Nashville or a startup in Austin doesn’t just need visibility; it needs placement in outlets that actually move the needle with the right audience. Instead, agencies juggle a mess of outreach lists, publisher inconsistencies, and unclear pricing, all for outcomes that are impossible to track.

“Even the most long-established institutions have faced eroding trust over the last decade, with the rise of social media and the increasing opportunities to go direct in communicating with your audience,” Edgar explains, outlining a simple truth: the way attention is built has changed, but PR hasn’t. Modern marketing needs to be fast, data-driven, and accountable.

It’s time PR caught up. And that’s where Presscart steps in.

Presscart’s Solution: PR Meets E-Commerce

Presscart was built to make PR simple again: brand-friendly, performance-driven, and completely transparent.

CEO Edgar Li describes it as “a modern PR service that was more in line with where PR is growing,” built to give agencies a clear view of where (and how) their stories land.

At its core, Presscart works like an à la carte marketplace for editorial coverage. No more cold pitches into the void. Just a catalog of more than 1,100 verified publications, each with upfront details on domain rating, link type, turnaround time, pricing, and editorial standards.

Once a publication’s selected, the workflow stays refreshingly straightforward. Teams can upload a finished article or collaborate with Presscart’s in-house Content Studio to create one.

From there, the platform takes care of everything -submission, editing, publication, and verification. When the story goes live, the final link drops right into the dashboard, ready to plug into analytics or SEO reporting.

Every placement comes with:

Transparent pricing and predictable outcomes. No retainers, no mystery “coverage opportunities,” no six-week waiting games. With Presscart, everything’s priced upfront. And if a publication declines a story, you get a refund or a chance to swap it for a comparable outlet, with zero risk involved.

High-quality editorial content. Our in-house Content Studio produces sharp, publication-ready articles. 800-1,000 words, written to AP style, fact-checked, and tailored to fit each outlet. Brands can also bring their own drafts and have the team refine them for polish and consistency.

SEO-friendly delivery. Every listing shows whether backlinks are do-follow or no-follow, so marketers can plan authority-building campaigns with confidence.

Local and niche coverage options. From the Village Voice to major outlets like International Business Times and Entrepreneur, brands can pick exactly where their story runs -by region, industry, or audience segment.

This model removes the uncertainty that’s defined PR for decades. Agencies can even white-label Presscart, offering clients guaranteed coverage without the overhead, retainers, or guesswork -and with it, reach new audiences, build credibility, and grow faster than ever.

A Human Edge In An AI-Driven System

For marketing teams, agencies, and founders, it takes what used to be PR guesswork and turns it into something simple, measurable, and refreshingly human. Every campaign is built for how stories actually move now -fast, data-backed, and designed to show results you can feel in the metrics.

Each project runs on people who know how to tell a story that lands (editors and writers who make every word count), powered by AI that handles the background noise: matching stories to the right outlets, automating the follow-ups, and keeping every order on schedule.

In other words, the tech does the heavy lifting, but it’s the human touch that makes the work hit.

That’s why dedicated editors and client leads stay hands-on from kickoff to publication, having ongoing, transparent conversations on the direction of each campaign and making PR feel more like collaboration than process.

As Celine Martem, Presscart’s Head of Customer Support, puts it, “Agencies appreciate our responsiveness and transparency throughout their orders -it removes friction and turns the process into something seamless.”

It’s that mix of precision and partnership that turns good campaigns into great ones.

Proof That Modern PR Works (And Who Benefits From It)

It’s one thing to build a better, more modern, more efficient system. It’s another to see it actually deliver.

So far, Presscart has helped ship 4,500+ media placements for nearly 600 clients, from early-stage startups to global brands like Deel, Gr0, and Acadia. Some of them come from accelerators like Y Combinator and a16z; all of them share the same goal: tell their story, build authority, and show up where it counts.

But the real story lies in who’s using it. There’s a growing wave of companies sitting between early-stage and enterprise -teams with traction, smart marketers, and real momentum, but without the budget for six-figure retainers taking care of PR or SEO strategies.

And as AI changes how discovery works (from search engines to answer engines), these teams need a way to stay visible and in control of how they’re represented.

As Tyler Giroud, Presscart’s Head of Growth, explains: “Our PR model speaks directly to the businesses that are growing in the middle. These teams often already have smart, capable people in-house who could execute performance-driven PR -they just need the tools to get published. Presscart fills that gap, helping them drive real search visibility and shape how they’re represented in the next era of AI-powered search.”

That impact shows up in the results -and in what clients say about working with the team. “One of the best teams in the space. If you’re looking to run your own PR or SEO campaign, the Presscart team is the tip of the spear. You won’t regret it,” says founder TJ Ferrara from Bandit Media Group. Another client, Sarah Selnick from Source Forward, adds, “Presscart perfectly executed on our PR needs for our company. Truly experts in their space with white-glove professionalism.”

At the end of the day, the results speak louder than any campaign brief: real credibility, real scale, and storytelling that finally performs like the rest of your marketing stack.

The Future of PR Is Direct

PR is shifting from gatekeeping to guidance, from chasing coverage to owning the story. As Edgar Li puts it, “I fully believe that you can build an AI-driven agency that requires less staff and resources, while being more effective and delivering a higher client experience -and I believe PR is the best industry to do that in.”

Presscart is that belief in action. It combines e-commerce simplicity with editorial craftsmanship, giving brands and agencies a faster, clearer way to earn credible coverage that builds trust, strengthens SEO, and connects with audiences who actually care.

The path forward for PR is only becoming clearer: more channels, more access, more control, with storytelling at the core. And Presscart’s already proving what that future looks like, one placement at a time.

Ready to take control of your narrative? Explore current publication options and start building authority today at presscart.com.