Deel Founders Build Media Visibility: A Presscart Case Study

For ambitious entrepreneurs, building credibility and establishing thought leadership can be the difference between success and obscurity. In 2024, Deel faced exactly this challenge with their founder clients. It’s the chance to find new opportunities, turn ambition into reality, and build a business that stands out in a crowded market. But this journey comes with its own set of challenges.

Presscart partnered with Deel to give their founder-clients guaranteed media placements in relevant publications, helping them establish credibility and thought leadership without the uncertainty of traditional PR.

One of the biggest hurdles for aspiring entrepreneurs is establishing their credibility and expertise. Many founders rely on authoritative media coverage that establishes them as industry thought leaders. But achieving this media placement is a challenge in and of itself, and it inadvertently serves as a roadblock that puts founders’ growth on hold.

Deel, a global payroll and HR platform, works with founder clients who run their own companies and use Deel’s services. But Deel needed a seasoned partner to help their founder clients achieve media visibility, and that’s where Presscart stepped in. With expertise in content creation and media placement, Presscart teamed up with Deel to help tell these founders’ success stories.

Working closely with each individual, Presscart shaped compelling narratives, strategically placed them in key media outlets, and provided unwavering support every step of the way. This helped Deel’s clients finally break through and seize the opportunities they had worked so hard for.

Borderless Team Building with Deel

Deel is a global payroll and compliance platform that makes it easier for businesses to hire and manage remote teams across more than 150 countries. By handling complex tasks like payroll, taxes, and compliance, Deel allows companies to stay focused on their core work while meeting local labor requirements. Its software helps manage contracts, process payments, and administer benefits, allowing businesses to oversee their global workforce without getting swamped in administrative quagmires.

Deel works with a diverse range of founder clients: entrepreneurs who run their own companies and rely on Deel’s suite of services to manage their operations. These founders are talented individuals building innovative businesses, but many of them didn’t have the media coverage needed to stand out in their competitive industries. Without this visibility, it would be an uphill battle to establish themselves as thought leaders and grow their businesses.

The mission was clear: Deel needed a partner who could help these founders secure the media attention they needed, making sure they gained the credibility and recognition their work deserved.

That partner would be Presscart.

Presscart’s Winning Formula: Stories, Strategy, and Support

Presscart specializes in content creation and media placement, helping businesses and individuals get the visibility they need in crowded markets. Combining AI tools with the expertise of human writers, SEO strategists, and PR professionals, Presscart understands what makes content newsworthy and how to build stories that resonate with readers. With access to 1,700+ vetted publishers, including major news sites, industry publications, and regional outlets, Presscart knows how to get content noticed.

This is crucial for founder clients who not only need high-quality content but must get their stories in front of the right eyes. That’s why Presscart spreads content across top media outlets where they’ll have the most impact. Plus, Presscart’s on-demand service allows founders to get PR and content support exactly when they need it, so they don’t have to delay their growth.

How Presscart Helped Deel

Presscart worked closely with each of Deel’s founder clients to understand their unique stories and achievements. This personalized approach meant that the content was not only compelling but also aligned with each founder’s goals and industry.

Presscart tailored each narrative and developed rich content that told stories of innovation and excellence. Startup founders who brought AI technology to new industries, doctors who have dedicated their careers to treating underserved communities, BIPOC industry experts who are changing the future of cryptocurrency and global finance: these are just a few of the trailblazers whose impressive stories Presscart helped tell.

With access to 1,700+ publishers and some of the biggest names in media, Presscart made sure each client’s story was featured in influential and relevant publications. This was crucial for establishing thought leadership and building credibility.

For example, one Deel client grew up in a small town in India and followed his passion for software engineering and entrepreneurship, ultimately creating a successful startup that uses AI to make e-commerce more relevant and accessible to shoppers. Instead of just focusing on the startup, Presscart told his story in a way that highlighted both his roots and the global impact of his innovations.

What’s more, Presscart didn’t just create content for Deel’s founder clients and walk away. They managed the entire process from start to finish, including developing content, securing media placements, and providing ongoing support.

Deel’s collaboration with Presscart delivered clear results: “With Presscart’s help, we’ve written and placed numerous articles that were crucial for our clients,” a spokesperson for Deel says.

Frequently Asked Questions

How does Presscart work with enterprise partners like Deel?

Presscart partners with companies that want to offer media placement as a value-add for their clients or customers. We handle the placement process and publication timelines. Writing is an optional add-on, and partners can supply their own articles. The partner company gets to offer a premium service without building the infrastructure themselves.

How long does it typically take to get a media placement?

Most placements go live within 7 to 14 days. Presscart coordinates directly with publishers to provide accurate turnaround estimates and keeps you updated throughout the process. Unlike traditional PR where timelines are unpredictable, guaranteed placements mean you know when your story will publish.

Can Presscart help with similar B2B partnerships?

Yes. If your company serves founders, executives, or professionals who would benefit from media visibility, Presscart can structure a partnership that adds value for your clients. We’ve worked with HR platforms, accelerators, and professional services firms to offer media placement as part of their offering.

What types of stories does Presscart help founders tell?

Presscart helps founders tell a range of stories, from company origin narratives to thought leadership on industry trends. The editorial team works with each founder to identify what makes their story compelling, whether that is a unique background, an innovative approach to a problem, or expertise in an emerging field. The goal is to create content that positions founders as credible voices in their industries.

How does Presscart choose which publications to target?

Presscart matches founders with publications based on industry relevance, audience alignment, and the founder’s goals. With access to over 1,700 publishers, Presscart can place content across major news sites, trade publications, and regional outlets depending on what each story requires.

Partnering with Presscart for Founder Success

Presscart’s expertise isn’t just limited to Deel. With thousands of successful media placements, we’ve helped many businesses and individuals secure the visibility they need to succeed.

Facing a similar challenge? Presscart is ready to tell your story. Create a free account and explore our publisher network to see where your story could appear.