Presscart vs. Fatjoe: Which Media Placement Service Is Right for You?
Not all backlink services are built the same. Some focus purely on link-building metrics, securing placements based on domain rating tiers without giving you control over which specific sites you appear on. But others let you choose the exact publication, guarantee the placement, and include editorial content that tells your story.
If you’re exploring a Fatjoe alternative, this guide breaks down the key differences between Fatjoe and Presscart, two clear examples of these different models, covering pricing, features, and use cases so you can decide which one best fits your business goals.
What Is Presscart?
Presscart is a media marketplace that connects brands directly with publishers. Instead of paying for outreach that might result in coverage, you browse a catalog of 1,400+ media outlets, pick the publications that fit your audience, and get a guaranteed placement.
The process starts with browsing available publishers across tier-1 business sites, niche blogs, regional outlets, and more. You select your target publications based on the type of audience you’re hoping to reach.
Once you’ve picked your desired publications, you can share your own article or press release or hire Presscart’s writing services. If you choose the latter, Presscart’s editorial team writes your story through a guided Q&A process, capturing the message and angle you have in mind.
Once the draft is done and approved by you, it gets sent to the outlet of your choice for publication. If, for whatever reason, the article doesn’t get published, Presscart offers you a full refund or the option to switch outlets.
What Is Fatjoe?
Fatjoe is a white-label SEO and digital marketing platform. They offer blogger outreach, niche edits, press release distribution, and media placements as resellable services designed for agencies.
To use Fatjoe, you create an account, select a service tier based on the domain rating (DR) you want, submit your content guide and target URL, and wait for their team to secure placements. Turnaround averages 14-21 days, depending on the service.
Fatjoe has delivered over 238,000 orders and serves 40,000+ agency accounts. Their services are designed for reselling, which means the pricing structure rewards volume and recurring orders.
How These Approaches Impact AEO and SEO Visibility
When it comes to search visibility, the two platforms meet different needs.
Presscart facilitates editorial placements designed for traditional search engines (SEO) and AI-powered answer engines (AEO). Each placement lives as genuine publisher content on real media sites with established domain authority. And because these are editorial placements, many include do-follow backlinks to strengthen your current backlink profile.
The platform’s SEO and AEO strategy is supported by Lectern, Presscart’s AI visibility agent, which analyzes factors like publisher authority, topical relevance, and AI answer patterns to help you find the placement most suited to your needs.
Additionally, if you choose Presscart’s writing services, our team crafts articles with natural keyword integration and structured formatting, aligning with how search engines and AI models surface authoritative information.
Fatjoe, on the other hand, takes a link-building approach. Their blogger outreach and niche edit services are built around securing backlinks from sites based on domain rating tiers. This may be effective for building link profiles; however, the placements themselves are primarily link-focused rather than editorial coverage. In other words, the content often serves the link without much focus on your brand’s story angle.
Fatjoe Pricing in 2026: Full Breakdown
Fatjoe uses a tier-based price model based on the domain rating you’re hoping to get. Here’s an average of what you can expect to pay:
Blogger Outreach Pricing
| Domain Rating | Price (USD) |
|---|---|
| DR10+ | $83 |
| DR20+ | $105 |
| DR30+ | $150 |
| DR40+ | $220 |
| DR50+ | $378 |
| DR60+ | $528 |
Niche Edits Pricing
| Domain Rating | Price (USD) |
|---|---|
| DR10+ | $81 |
| DR20+ | $100 |
| DR30+ | $140 |
| DR40+ | $200 |
| DR50+ | $350 |
Media Placements Pricing
Fatjoe’s media placements service targets DR50+ publications with editorial integration:
| Placement Type | Price Range |
|---|---|
| Standard DR50+ | $300-$400 |
| Premium DR60+ | $550+ |
| Top-tier sites | Up to $7,800+ |
Press Release Distribution
| Package | Price | What You Get |
|---|---|---|
| Basic | $95-$128 | 350+ placements, no-follow links |
| Pro | $338 | Follow links on most placements |
| Syndication | $75 | 100+ news outlets |
Additional Costs
- Content writing: $12-$110+ depending on type and length
- Bundle packages: 5 links for $695, 15 links for $4,170
- 10% discount available for monthly subscribers
Presscart Pricing: The Alternative
Presscart uses transparent, pay-per-placement pricing with no hidden fees. There are no setup fees or agency minimums. Tailored content writing is available as an add-on service. Prices vary by publisher and are displayed upfront before you commit. If a placement doesn’t publish, you receive a full refund through the Placement Assurance guarantee.
To make it easier to understand what different types of coverage typically cost, we group publications into three general tiers based on domain authority and overall reach. While exact pricing varies by outlet, these ranges reflect what most clients can expect when planning a campaign.
TIER 1 (DA 80+) Average Range: $1,500-$3,500
TIER 2 (DA 60-79): Average Range: $350-$900
TIER 3 (DA 59 and below): Average Range: $175-$250
A Side-by-Side Comparison
1. Guaranteed Coverage vs. Link Building
Presscart: You pay for specific placements and you get the final word on how the draft looks before sending it to the publishers. Your story runs as editorial content, not just a link.
Fatjoe: You pay for a link placement based on domain rating tier. The focus is on the backlink, with content created to support the link rather than tell your story.
2. Publication Selection
Presscart: You choose the publication you want from a catalog of 1,400+ outlets, and you can get extra guidance from Presscart’s AI visibility agent, Lectern. You see all relevant information on the outlet, its regular audience, and the current pricing before committing.
Fatjoe: You select a domain rating tier. Fatjoe’s team finds sites within that tier that will accept the placement. You don’t choose specific publications upfront.
3. Use Case
Presscart: Best for companies wanting media coverage, thought leadership placements, and editorial mentions that build a digital footprint.
Fatjoe: Best for agencies and SEO teams focused on link building metrics and improving their domain ratings at scale.
4. Pricing Transparency
Presscart: You see the exact price per publication before ordering.
Fatjoe: Pricing is tiered by DR, but final placement sites vary. Media placements have a wide range ($300-$7,800) depending on the specific outlet.
Who Should Use Presscart?
Presscart is ideal for:
- Rising businesses looking for guaranteed media mentions
- Founders who want thought leadership coverage without agency retainers
- Marketing teams seeking predictable placements
- Brands that want control over where they get published
- Companies wanting SEO benefits from genuine media placements
Who Should Use Fatjoe?
Fatjoe is ideal for:
- SEO agencies reselling link-building services to clients
- Marketing teams focused primarily on backlink metrics
- Companies with dedicated SEO budgets for ongoing link acquisition
- Agencies wanting white-label services they can mark up
- Teams comfortable with DR-tier selection rather than publication choice
Frequently Asked Questions
Can I use both Presscart and Fatjoe?
Absolutely! You can use Fatjoe to improve your domain metrics with volume link building while using Presscart for more tailored, strategic media placements.
Does Presscart work with all industries?
Presscart serves brands across tech, B2B, ecommerce, wellness, beauty, real estate, fashion, lifestyle, food/beverage, and financial sectors with relevant publisher options for each.
Is Fatjoe coverage guaranteed?
Fatjoe offers a money-back guarantee if placements don’t meet their stated specifications (DR tier, link type). However, you don’t choose specific publications. You choose a DR tier, and Fatjoe finds sites that fit the range you’re after.
What’s the best option for startups?
Presscart provides clearer value for companies in the early stages of building brand credibility, with its editorial content and guaranteed placements being crucial to establishing that authority. Fatjoe works better for startups focused purely on SEO metrics and link profiles.
How fast do placements happen?
With Presscart, most articles are published in a matter of days, depending on the outlet. With Fatjoe, turnaround averages 14-21 days for most services.
What’s the difference between blogger outreach and media placements?
Blogger outreach targets blogs and niche sites for backlinks. Media placements target established news and media publications for editorial coverage. Fatjoe offers both as separate services. Presscart focuses on media placements with editorial content included.
Build Your Media Presence With Presscart
Fatjoe works well for agencies and SEO teams focused on link building at scale. The DR-tiered model makes it easy to budget for specific authority levels, and the white-label setup appeals to resellers.
But for companies building strategies that include guaranteed coverage in specific publications, the model may not deliver the brand-building results you need.
If you’re looking for a Fatjoe alternative with guaranteed media placements, professional writing services, and transparent per-publication pricing, sign up for Presscart to browse over 1,400 publishers and find the best placement for your business.
