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Expert guides on press releases, earned media, and digital PR. Practical knowledge for marketers, founders, and PR professionals.

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Earned Media

Why Smart Startups Are Abandoning Traditional PR Agencies for Guaranteed Media Placement

Traditional PR retainers were built for Fortune 500 budgets. Here's why growth-stage startups are switching to guaranteed media placement — and what it means for PR strategy.

February 26, 2026

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Digital PR

AEO vs SEO: What Marketers Need to Know in 2026

AEO (Answer Engine Optimization) and SEO (Search Engine Optimization) serve different goals. Learn how they compare, when to use each, and how to build a strategy that covers both.

February 25, 2026

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Why Smart Startups Are Abandoning Traditional PR Agencies for Guaranteed Media Placement

AEO vs SEO: What Marketers Need to Know in 2026